Filed Under (Blackhat tips) by blackhatforums on 26-03-2017
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There are many types of web hosting designed for webmasters with different budgets and website needs. Understanding the differences of each type of web hosting allows you to make the right choice when you are shopping for a web hosting service. The best type of web hosting for your business will depend on your purpose and website needs. There are four main types of web hosting for small businesses including shared, VPS, dedicated and reseller hosting.
1. Shared Hosting
Shared hosting is the lowest level of web hosting and it is also the cheapest type of hosting you can sign up. It is called shared hosting because thousands of webmasters will be hosting their sites on the same server. The resources are being divided equally among the thousands of webmasters to reduce the operation cost. Shared hosting is who have just started out and not yet receive any significant traffic.
All the sites hosted on the shared server shares the same type of resources including CPU and RAM. With the resources being shared, your website can quickly exceed the resources limit when it starts to get a lot of traffic. Shared hosting does not give you root access to the server so that you won’t be able to customize the settings of the server for your website needs. Root access may not be important for small sites but it can definitely mean a big deal if it is a large business site. Shared hosting is available in both Linux and Windows version.
2. Virtual Private Server (VPS)
is a higher level of web hosting plan compared to shared hosting. Like shared hosting, it hosts multiple accounts but only a few people are sharing the same server. The server is partitioned with the use of a special software. Each partition is operated completely independent of one another. If a webmaster reaches the limit of the resources on his partition, other websites hosted on other partitions won’t be affected.
VPS gives you root access so you will be able to carry out administrative tasks on the server including add/delete files, install/uninstall apps. You must have a team of staff that is knowledgeable in managing a VPS server otherwise you should choose a managed VPS where all the maintenance tasks are being taken care by the web hosting company’s technical team.
VPS is relatively affordable and costs only twice the price of a shared hosting plan. When you are shopping for a VPS plan, you should check features like CPU, RAM, disk space and bandwidth. You should also find out what type of control panel you will be provided if you choose the managed VPS plan. The control panel can be a proprietary dashboard created by the web hosting company or cPanel.
3. Dedicated Hosting
gives you the highest level of resources because you get to use the resources of the entire server for your websites. Dedicated hosting is the best because you are not sharing the server with anyone else. Because of the dedicated allocation of resources, your website will be able to run fast even during the peak time when you are getting a huge incoming of visitors. Dedicated hosting is ideal for a business site where you cannot afford your site to experience downtime as this could mean a difference in the loss of profit. Dedicated hosting usually maintain the uptime at a level that is higher than 99.94%.
High traffic will not cause problems for the websites. Since you have root access, you will be able to strengthen the security of your server by installing security software. Your site performance will no longer be affected by other sites since only your site occupies the server. The staff at the web hosting company will take care of the hardware of the dedicated server. However, it is the customer who will have control of the server for example installing any software they want. You will need to have a team of professionals who have experience in managing the dedicated server.
4. Reseller Hosting
Reseller hosting is for people who want to sell web hosting services without having to invest hundreds of thousands of dollars in buying their own data center and servers. Reseller hosting is also ideal for web designers who want to host the clients’ sites that they design. Many reseller hosting plans include a free WHMCS for you to manage the billing and ticket requests submitted by your customers. It will also include a free cPanel for you to manage the websites.
With the reseller hosting, you can run a web hosting business under your own brand. Reseller hosting features anonymous name servers, site builder, free website themes, and site builders. Some reseller web hosting plans will take a percentage of the commission you earn from reselling the web hosting services while others don’t charge any fee at all. You can set up the hosting account for your customers and your customers will have access to Softaculous one click installer to install the scripts.
What would ya say, that ya do here?
If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy .
But wait, there’s more! Whether you’re in direct response digital marketing, or brand building, you’re driving people to your website for a reason. Which means you need to set up clearly defined conversions to know whether your efforts are actually working. A very “101” concept to be sure, but nonetheless critically important.
That said, a lot of the marketers that I consult with on analytics need to take one more critical step in configuring conversions.
Right out of the box when you set up a mainstream service like Google Analytics you’ll be capturing great data including some broad, pre-configured goals, without lifting a finger. In some simple cases, this means you’ll simply need a few small tweaks to turn that automatically captured data into something perfectly useful for your business. However, in a lot of cases these “smart goals” are problematic as they can lead to inflated stats. Not a great surprise when you make that correction in next month’s report.
Put simply, Smart Goals can detect and include too many things that a visitor does on your site, and roll all of them into your conversion metrics. If you didn’t configure your own conversion tracking and you don’t know what’s being counted, you owe it to yourself, your boss, and your company to get under the hood, stat.
As you’re getting set to roll up your sleeves, I want to talk you through three main types of conversions you need to track. This is often how we structure conversion tracking for Portent clients, customized to the specific business and goals, of course.
Once you’ve split out your conversions and made sure that each key action is being tracked correctly, you’ll define your primary or “macro” conversions. Your primary conversions should be the measurable action a user takes that gets them as close to buying or becoming a lead as possible. On sites with lead capture forms, or e-commerce, it will be the the form submission or the purchase itself. Believe me, it can get a lot more complicated than this, depending on the business.
For a simple example, if you’re a plumber your primary conversions will be anyone who fills out a form to schedule an appointment.
Any and every report that comes from your marketing team should include your primary conversions. They’re the lifeblood of your business. You should also be setting up benchmarking for your primary conversions, so you know quickly and clearly when things are going well, and when they’re not.
While the temptation might be to set up primary conversions and stop, this is dangerous. Just like a scoreboard in basketball, you can glance at the numbers and know how you’re doing, but miss a whole lot of why.
This is exactly why you need to set up and track secondary or “micro” conversions which support the bigger primary conversion. These will help you track users that are a little higher up the marketing funnel, and they can provide richer context about why the big numbers are moving in a particular direction.
Some examples of effective secondary conversions are 1) blog subscriptions, 2) interactions with a live a live chat tool (if you have it), or if you’re getting a little more advanced with analytics 3) visitors who spend longer than XX seconds on certain pages of your site.
These actions work well as secondary conversions specifically because they show a visitor starting to consider a purchase from you. They show intent. For the same reason, these are great events to use for building a remarketing audience to use in paid search or display ad platforms.
To recap, we’ve set up the scoreboard (primary conversions), and we’ve set up intent-rich engagement (secondary conversions).
The last bucket of “tertiary conversions” is largely about judging whether your site passes the sniff test for first-time visitors or other prospects very early on in their interaction with your company and your site.
Did a larger number of people open the proverbial door of your online store, only to run screaming for the hills? How has that reaction changed over time? Is it different from certain channels, or when you attract people with specific ad messages?
Some suggestions for strong tertiary conversions would be things like
The power of these metrics is that we can tease out specific early indicators, as they change over time and in different channels. For instance, if you’d hired a business to do some blindingly insightful SEO consulting, you’d want to evaluate whether and how the baseline quality of traffic from organic search is improving, and whether you’re presenting compelling, appropriate next steps to those visitors.
When you have these three types of on-site conversions configured in your web analytics, you’ll be able to see what users are doing, and to optimize your site based on a logical progression of desired user actions. And when it’s time to report out those results, the data will be organized in a way that lets you clearly demonstrate how each distinct part of your online marketing funnel is performing. A nice little change from “I hope these numbers are right” if I do say so.
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