The Paycheck Mentality

Filed Under (Blackhat tips) by blackhatforums on 19-10-2017

2 Types of People to Avoid

Filed Under (Blackhat tips) by blackhatforums on 18-10-2017

How the Digital Marketer Must Change as Automation Grows

Filed Under (Blackhat tips) by blackhatforums on 17-10-2017

The 2017 digital marketing technology landscape

Image credit: ChiefMarTec.com

As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry.

88% of companies are already using marketing automation or plan to use some form of automated tech over the next two years. That’s at a clip of 31% growth over last year.

Marketing automation is here (it’s been here for a while) and it’s not going anywhere. As the number of tools, platforms, and opportunities grow for marketers, we must change how we think, how we work, and how we communicate as our potential reach spreads even further through automation opportunities.

A few thoughts on how digital marketers must change as automation grows in our industry.

The need for intellectual curiosity is as strong as ever

As the already enormous marketing automation and overall Martech space continue to grow, we as marketers not only have to learn how to rapidly evaluate the potential value and viability of new options but also how to operate our shiny new platforms and toys once we do say “yes”. How should we be thinking about evaluating every piece of new technology and every nice-to-have feature, from new data, to new lead scoring, to new bot-based messaging?

This all starts with clear, strategic goals.

Marketers must know what they want to get out of their automated technology before exploring and learning about what’s out there. Simply put, you have to have a north star. Only once that’s established does it become all about tactical tool evaluation, deployment, and execution. As Unbounce put it in a great podcast interview with the VP of marketing from Uberflip last year: “A fool with a tool is still a fool.”

What’s imperative is that we not try to learn the ins and outs of every single new thing that hits the market. That’s simply not going to happen.

What’s vital is the ability to quickly identify what’s needed based on your strategic goals, what’s going to get you there, and what’s not going to get the job done.

Waste and repetition are bad. Failing to plan your communication is worse.

While automated marketing platforms take away much of the repetitive, tactical work previously making up much of our day to day, marketers must begin to think more strategically at every step before they scale up message distribution.

For many marketers, we now have the ability to streamline a lot of everyday tactical to do’s of communicating with prospects and customers through automated platforms. Programmatic media buying, customer relationship management, email outreach, social publishing, and even social listening for automating community management are areas where marketing automation can be effectively leveraged. (We’ll hold comment on chatbot driven customer service for now.)

Effective deployment of these tools can mean a lot more time for all the bigger projects we want to tackle that have been held hostage by the pressing demand of day-to-day tactical tasks.

As those everyday tasks and time requirements are slowly and surely reduced through Martech, we can and should shift to a more strategic mindset. To beat this point into the ground: you didn’t download the 7 productivity apps on your phone (not judging) so that you could spend more time fiddling with apps. You did it so that you could have more time to do the things that were more important to you, and would make a meaningful difference in your work and life.

Market analysis, competitive differentiation, customer persona mapping, and personalization of messaging based on deep segmentation. This is where we need to live and, if we’re successful, the way that we use these automation tools themselves should become even more effective. It’s a virtuous circle.

Those strategic pieces, which can commonly be passed over in favor of ever more tinkering with tools, should become the mainstay of your work and can be the difference in what sets you apart from your competitors. There’s a great article on Medium by Graham Gnall about how and why to automate yourself out of a job that makes this point perfectly.

Data literacy for marketers is no longer optional

Farfetch CMO John Veichmanis (among many others) put it perfectly in an interview with Digiday: “Data is the New Marketer’s Currency”.

Regardless of specialty within our industry, marketers must understand how to collect and read data available to them. Most importantly, the interpretation of that data from raw numbers into insightful, actionable decisions is what brings all of this together.

Veichmanis goes on to say in the Digiday interview:

I’m definitely not a data scientist. But there’s a huge appreciation of what that team can do and deliver… Our job is to build meaning around the data to serve our customer more appropriately. That goes back to the basics of what marketing is: understanding consumer preferences… Ten years from now, any marketing team at any level will have those capabilities.

As a rule, platform-centric numbers and statistics are great for their convenience and reporting tailored to whatever the tool does. However, I will challenge that those pre-packaged dashboards and tool sets are built to highlight platform wins and in the worst case to sneakily hide potential pitfalls.

Marketers must be able to tag a website and pull their own data outside of any automated platforms they are using, whether you’re a giant with a 20 person analytics team, or working in a startup and wearing every marketing hat imaginable.

If you’re on the latter end of the spectrum, Google Analytics is the best free tool out there for this.

From the information available within Google Analytics (again, for free), every marketer needs to be able to find data, understand what it means post hoc (what pattern of behavior do the numbers indicate), and be able to turn that data into actionable, clear insights that can guide proactive decisions.

Those insights and actions should come full circle to drive evolving strategy within your automated platforms.

Proliferation of Martech is not without risk

Considering for a moment the incredible wave of entrants into marketing technology over recent years: if we look hard, there are probably at least a few dozen ways to achieve every single part of our digital communication plan. For some of the more common tasks, there could easily be a hundred or more tools that offer a particular feature.

That can be dangerous.

Go back to that north star of clear business goals. We have to learn to cut through the clutter of bells and whistles and look clear-eyed at what’s most important to driving your strategy, meeting your business goals, and ultimately what’s a distraction.

Once you’ve made the commitment to a new platform that has the features and functionality that can drive the results you need, we have to know when it’s working and when it’s not. And we have to be able to evaluate that based on data available to us outside of these marketing platforms. Again, whether it’s an analytics team that’s in lock-step with your marketing group or your own review of carefully tagged Google Analytics data, you must be able to answer without hesitation:

  1. “What did the tool actually deliver in context of our overall marketing and communication mix?”
  2. “Where did it fall short of expectations?”
  3. “What can and will we do about it?”

Where to from here?
When the marketing technology roadmap and the results are both running like clockwork, it’s time to get back to the essence of what makes great marketing. Whether that’s taking a look at your positioning, your brand pillars, your content strategy, or anything in between, getting to this higher leverage work and letting it guide your (wonderfully automated) day-to-day execution is where we need to live.

That’s when the fun starts.

The post How the Digital Marketer Must Change as Automation Grows appeared first on Portent.

The Product Launch Formula I Used To Make $134,171 In 6 Days

Filed Under (Blackhat tips) by blackhatforums on 13-10-2017

Just under a year ago, I put together my very first product launch for the blog and honestly at that time – I had no idea how to launch a product properly.

Even as an experienced digital marketer it was a daunting task with a lot of moving parts that left me feeling confused and pretty helpless.

I spent countless hours searching for the perfect product launch formula and boy did I find it because my very first product launch made $134,171 in just 6 days!

So today, for the first time ever – I am going to take you behind the scenes of my product launch. In fact, this is the first time I publicly revealed how much money it made.

What You Will Learn

  • How I made $134,671 in just 6 days
  • The exact product launch formula I used step by step
  • How to layer mental triggers to make people buy like crazy
  • A behind the scenes look at how I put it all together
  • How I am taking it to the next level with a JV launch
  • And most importantly… how you can achieve the same success!

Putting My Money On The Table

Before we get into the meat of things, let’s talk about the money because I know that’s all anyone is really interested in.

In total the product launch generated $134,171 in sales in just 6 days which was broken down like this-

  • Day 1: $30,027
  • Day 2: $15,264
  • Day 3: $9,810
  • Day 4: $22,701
  • Day 5: $45,025
  • Day 6: $11,344

That is right! On day 5 alone, I made over $45,000!

It would have taken me a year to earn that in my previous corporate job, but I made that in just 1 day using the product launch formula I’m about to introduce you to.

product launch formula sales stats

Now I know you might be wondering why the sales spiked so hard on day 5 and that is because I took the product off the market to create scarcity.

The trickle of sales you see on day 6 is just the difference in global timezones.

So technically it made over $56,000 on the final day.

Only making the product available to buy for 5 days might seem crazy, but that is part of the bigger product launch formula that I am going to share with you later.

But What About The Product Itself?

Before I introduce you to the product launch formula I used to achieve those results, I want to tell you a little about the product I launched.

My regular readers have probably already figured this out – but the product was my Private Blog Network Specialist Certification.

private blog network specialist certification

I put the course together because I kept seeing the same questions/problems coming up about Private Blog Networks and I had wealth of experience to share on the topic.

In total the course is made up of-

  • 10 modules
  • 53 lessons
  • 39 videos
  • 6 printable cheat sheets
  • 6 exams

As you can appreciate that took some time to put together, which is why it was crucial that the product launch itself went well.

If you want to learn how to create your own product, you could read this, this or this.

The Tech Behind The Product

I know some of you will be wondering how I put the actual product together, so this is what I used-

  • LearnDash – This is the WordPress plugin I used to make the course itself and structure it. LearnDash has a bunch of awesome features & integrates with a range of payment processors and membership platforms.
  • SamCart – I used SamCart for the checkout as it integrated with lots of payment processors so I could switch them out in 1 click if I had a problem but it also made setting up payments plans and split testing the checkout design easy.

I may do a more detailed tutorial about the technical setup in the future, including how I automatically send out physical items like this postcard-

postcard

But for now, let’s focus on the product launch itself because that makes the difference between making no money and making a ton of money!

And you want to make a ton of money right?

The Perfect Product Launch Formula

I’m going to be honest with you.

Creating the product was easy, but when it came down to actually launching the product, I was like a deer caught in the headlights.

You see, I didn’t really know how to launch a product and I certainly didn’t know where to start!

On top of that as an experienced marketer I understood that trying to sell anything online these days is difficult because everyone is walking around with a super sensitive “BS Detector”.

But I was determined to break 6 figures with my first product launch and have the most profitable week of my life.

After making $134,171 in just 6 days, I’m pretty confident that I nailed it and that success was purely down to discovering the sideways sales letter.

Introducing The Sideways Sales Letter

After countless days of research, I decided to implement The Sideways Sales Letter technique which was created by Jeff Walker.

I highly recommend you watch his free training videos that explain it all step by step.

jeff walker training video

I remember when I first watched that video, it completely blew my mind and opened my eyes to the new world of selling & how to layer mental triggers to drive sales crazy.

And for those of you that are wondering who Jeff Walker is, he is the king of product launches. His strategy has been used to generate over $500 million dollars in niches like juggling, tennis coaching & internet marketing.

In fact, you have probably been the victim of his sales strategies over the past decade without even knowing it.

Essentially he took the traditional long form sales letter and turned it on it’s side.

Instead of having a single 10 page sales letter, he splits it up into a series of contacts over a number of days with individual pieces of prelaunch content which ends in a sales pitch.

Sounds complicated right?

Well don’t worry because it’s super simple and Jeff does a much better job of explaining it in these free training videos.

how to launch a product with Jeff Walker

In essence it’s just 3 pieces of compelling, valuable pieces of content that is followed by a sales message.

The idea is that you deliver so much value across the 3 pieces of prelaunch content that people are ready to hand over their money by the time you make the actual sales pitch.

Before you continue you must watch Jeff’s free videos or the rest of what I’m going to share with you won’t make any sense.

And trust me when I tell you that he knows what he is talking about, his last launch made over a million dollars in a single hour!

Behind The Scenes Of My Prelaunch Content

So now you’ve watched the videos & understand the entire sideways sales letter concept & how to take advantage of the mental triggers that make us buy things.

Now I am going to take you behind the scenes of my own prelaunch content to give you a tangible real world example.

In the videos Jeff explained the different types of content we can use. I chose to use 4 videos to deliver the content and sales message.

video recording

As you can see, I used an iPad as a teleprompter, a GoPro and a lavalier microphone to record the videos. These videos are also the only time you’ll ever see me in a shirt.

What really counts though, is how the videos were structured as part of the sideways sales letter.

Each video introduces a problem, a solution and then another problem through story telling, education & TV like cliff hangers.

All of which eventually leads into the final video & sales pitch.

This is how I structured my sideways sales letter-

Prelaunch Content Video #1

The first piece of prelaunch content is critical because it has to grab peoples attention and answer “why”.

Why should people listen to you, why should they pay attention to you, why should they care?

product launch video 1

To do that you need to focus on the opportunity for transformation or change.

Essentially you are communicating how someones life will change for the better if they listen to you & what you have to say.

This is how I structured it-

  • Title: “How To Increase Traffic & Rankings With The Most Powerful Backlink On The Planet”
  • Mental Triggers: Authority, Reciprocity, Credibility, Proof, Anticipation
  • Launch Story Theme: Reluctant hero
  • The Problem: Viewers have no traffic, no search engine rankings & confused by SEO
  • The Solution: Introduce private blog networks
  • Introduce The Next Problem: How do you build a private blog network?

If you don’t know what mental triggers are, then you need to go back and watch Jeff’s free training videos.

Prelaunch Content Video #2

The first piece of prelaunch content focused on the “why”. The second piece of content is all about the “what”.

What is the transformation or opportunity that will change the viewers life?

product launch formula video 2

This video has a heavy focus on teaching and I really went overboard with what I taught in this video.

This is how I structured it-

  • Title: “How To Create As Many Authoritative Links As You Want To Seriously Increase Your Websites Traffic”
  • Mental Triggers: Community, Relatable, Proof, Controversy, Emotion
  • Launch Story Theme: Loss & Redemption combined with The Underdog
  • The Problem: How do you build a private blog network?
  • The Solution: Show people a top down view of the process over my shoulder
  • Introduce The Next Problem: Getting caught by Google & how to avoid detection

As you can see, in each video I am introducing a problem, the solution to that problem and then closing with the next problem.

That creates an “open loop” which keeps people in suspense for the next video, much like your favorite TV series always leaves you on a cliff hanger.

Prelaunch Content Video #3

The last 2 videos answered the “why” and the “what” – the third video shifts focus to the “how”.

It is also designed to shift into the product ownership experience and really dial down exactly how it will change the viewers life.

product launch video 3

At this point I’ve already introduced people to private blog networks with a top down view of how to build them.

This video shows them how to avoid getting caught, but it doesn’t show them how to put all of the pieces of puzzle together.

This is how it was structured-

  • Title: “My Secret Strategies To Fly Under The Radar & Remain Undetected For Complete Ranking Domination”
  • Mental Triggers: Social proof, Proof, Simplicity
  • Launch Story Theme: Discovery
  • The Problem: Getting caught by Google & how to avoid detection
  • The Solution: Understanding footprints
  • Introduce The Next Problem: How to put all of the pieces of the puzzle together

The Sales Video

The last 3 videos were designed to take people on an educational journey by delivering huge amounts of value through story telling while simultaneously touching on key mental triggers.

You might not realise it by reading through these notes, but I can’t stress enough just how much value I delivered in the first 3 videos.

I ensured that I delivered actual tangible content with real substance that would change peoples lives if implemented.

product launch sales video

That is where the true power of the sideways sales letter comes into play and with this power, we can now safely pivot into the sales pitch.

At this point people have a thorough understanding of private blog networks, how to build them and how to avoid the common pitfalls – but they don’t understand the wider strategy which is where the pivot into the sale comes in.

This is how I structured the sales video-

  • Title: “How To Take Full Control Of Your Websites Traffic & Search Engine Rankings”
  • Mental Triggers: Social Proof, Credibility, Scarcity, Proof, Reason/Why
  • Launch Story Theme: Reluctant hero, loss & redemption, the underdog and discovery.
  • The Problem: How to put all of the pieces of the puzzle together
  • The Solution: Buy the full course

You should notice one significant change in the structure of this video.

Instead of introducing a new problem like the first 3 videos, this video delivers the full course as the final solution with a call to action to buy.

And people bought like wildfire!

The Results Speak For Themselves

The sideways sales letter technique took me from clueless to 6 figure product launch step by step.

Without it, I don’t know where I would be!

But what I do know is that the product launch formula Jeff teaches WORKS and it not only works, it works VERY VERY WELL.

Whether you have a new product to launch or want to re-launch a product you already made, his product launch formula is a license to print money.

I mean just look at these outrageous numbers-

product launch sales

Just to recap, that is $134,171 in 6 days!!!! It really is the perfect product launch formula.

So if you only do one thing today, make sure you watch these free training videos.

You might just regret it if you don’t.

Taking It To The Next Level With A JV Launch

Once you have had a successful launch the next phase of the product launch formula that Jeff teaches is a JV launch.

In essence you setup an affiliate program and split profits with affiliates 50/50.

That way I will have an army of people all promoting the course to their list in the same moment which will create a huge amount of buzz.

It also allows me to reach new audiences outside of my own subscribers.

How To Prepare For A JV Launch

Preparing for a JV launch is easy, all you need-

  1. Is a method to track affiliate sales
  2. And a page that explains the JV launch

And you can set all of that up in a day!

Choosing An Affiliate Platform

You have a huge range of options to consider when choosing an affiliate platform. But for 99% of people you are going to want to use JVZoo.

Not only is it super easy to setup – but it’s literally built from the ground up specifically to handle JV launches with some unique features.

For example you can build simple or complex sales funnel with your own products or other peoples products and the system automatically splits the money between you, the vendor and the affiliate.

jvzoo sales funnel

Not only that but there is an existing pool of hundereds of thousands of affiliates all waiting to promote your product.

Creating Your JV Page

Your JV page needs to include all of your launch details, including-

  1. Important launch dates
  2. Product details
  3. Pricing/commission details
  4. Sales funnel details
  5. Graphics/emails/resources to make promotion easy
  6. Reasons affiliates should promote

You can see my JV page for yourself for a live example-

my jv page

I also decided to record a short video that included all of the details of my launch.

It’s basically a GoPro and an iPad stuck to a stick but it works well-

recording setup

Recruiting Affiliates

Once you have all of that in place it’s time to start recruiting affiliates because without affiliates your JV launch is going to fall flat on it’s face.

I am going to share all of the places I used to find affiliates, but first you should write a few lists-

  1. People you know who might want to promote your product
  2. People who have already bought or used your product
  3. People who promote similar products
  4. Companies you have generated affiliate sales for

Once you have finished that you should have quite an extensive list of people to contact.

You can take a look at an example email I sent out below-

email example

Don’t forget you can also ask your existing email or social media subscribers.

This the email I sent out to them-

my email

And you would be amazed at the glowing responses of support I have received!

Other Places To Find Affiliates

Once you have contacted everyone in “your world” you need to reach out to other places to recruit potential affiliates.

Product Launch Calendars

First of all you should submit your launch to the various launch calendars-

You can also choose to upgrade your listings.

For example I bought the following featured listing uogrades-

  • MunchEye – $250 for a 7 day featured upgrade
  • JVNewsWatch – $47 featured listing upgrade
  • JVPlanet – $37 permanent featured listing upgrade
  • JVPromote – $19 permanent featured listing upgrade

Some of these services will also mail your offer to their database of affiliates-

jv email shot

This isn’t cheap but it’s really worth it!

JVZoo Ads

One of the main benefits of using JVZoo as your affiliate platform is the fact they already have hundreds of thousands of affiliates across every niche you can think of.

But JVZoo also offer a number of advertising options that will see your affiliate sign up shoot through the roof,

For example this advert gets shown front and center to every single affiliate and seller that logs into JVZoo-

jvzoo ads

It costs $300 per day which may sound expensive, but the return will be huge once those affiliate sales start flowing.

It’s JV Launch Time!

So once you have prepared everything and recruited a small army of affiliates, it’s time to launch!

And while I would love to be able to share the next part of the story with you-

I can’t.

Because my JV launch hasn’t actually happened yet!

Right now I am recruiting affiliates ready to launch on September 22nd.

So sign up as an affiliate now and you’ll get a front row seat to the inner workings of a JV launch live!

And in the mean time if you want to learn more about how to build and launch a product the right way, watch Jeff’s free video training right now!

The Product Launch Formula I Used To Make $134,171 In 6 Days was originally published on Matthew Woodward

Download My 6 Figure Product Launch Checklist

Filed Under (Blackhat tips) by blackhatforums on 13-10-2017

If you want a stress free launch that maximizes profits then you need to create your own product launch checklist.

That might sound like hard work, but I am going to share my personal product launch checklist with you later in this post.

This is the same product launch plan that I used to generate $134,171 in just 6 days.

What You Will Learn

  • The 7 stages of a 6 figure product launch
  • How to get people excited about your product
  • The strategy that delivered $56,369 of sales on the last day
  • Download a copy of my personal product launch checklist

The 7 Stages Of A 6 Figure Product Launch

Before I give you a copy of my product launch checklist, it is important that you understand all 7 stages of a successful product launch-

  1. Pre-Pre Launch (this is the secret sauce everyone misses)
  2. Prelaunch Content Release #1
  3. Prelaunch Content Release #2
  4. Prelaunch Content Release #3
  5. Open Cart / Sales Video Release
  6. Closing The Cart
  7. Post Launch Management

I am going to explain each of the stages along with real examples from my own 6 figure product launch to give you a better picture of how it all fits together.

Until you understand each stage, my product launch checklist won’t make any sense at all.

Step #1 – The Pre-Pre Launch

The pre-pre launch is the most important part of the entire product launch but is often overlooked entirely.

It serves a few important purposes-

  • To finalise your product and offer
  • To identify any objections to your product (reasons people won’t buy)
  • To collect testimonials
  • To build excitement & anticipation

That might sound difficult to do, but trust me – it is as simple as sending an email and scheduling some social media updates.

The Shot Across The Bow

Using Jeff Walkers Shot Across the Bow technique, I sent out the email below.

Take note of how it is written and structured to gently introduce the product and start to build excitement.

shot across the bow email

That then took people to a survey which continued to build excitement but also asked 2 very important questions-

  1. What is your single most important question about private blog networks?
  2. If I could go the extra mile & include something you haven’t seen before – what would it be?

product launch plan survey

The first question is used to create a list of reasons people would not buy the product so I can tackle those issues head on later on in the product launch.

Here are some of the answers that I received-

question 1 answers

The second question is purely to help me deliver the best final product possible.

It allows me to see where I might have holes in my teaching or how I can really knock peoples socks off with the product.

Here are some of the answers I received-

Question 2 answers

As you can see, each of those answers serve to help me to plan the rest of my launch and fine tune my product.

But it didn’t stop there, on the next page of the survey I implemented the secret sauce that Jeff Walker teaches to collect testimonials to use during the launch.

Building Buzz & Excitement

The other purpose of the pre-pre launch is to build excitement and buzz for your upcoming product.

The way I did that was by teasing people with behind the scenes tidbits of information and photos much like popular TV shows do when they are about to launch a new season.

Here is an example of how I did that-

creating buzz part 1

Nothing too fancy but enough to start drumming up interest.

Take a look at another example here-

creating buzz part 2

I applied the same strategy to every marketing channel I had available to me, including all social networks, emailing people I know and on the blog.

Drip feeding out that teasing content as you approach your launch will get people excited for what is about to come.

You should do the same thing with your product launch!

Step #2 – Prelaunch Content Release #1

I talked about the importance of prelaunch content and how to structure it in my previous post.

When you release the first piece of content you want to make as much noise about it as possible.

You should write down a list of ways that you can promote that first piece of content and then use each of them to their full potential.

For example I had these opportunities-

  • This blogs email list
  • A new post on this blog
  • Deploying a header bar across the blog
  • Deploying an exit popup on the blog
  • Updating signatures in related forums
  • Updating my personal email signature
  • Adding a PS line to all emails in my autoresponder
  • Contacting people featured in the product
  • Social networks
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
  • Facebook adverts
  • Twitter adverts

I suggest you make your own list of promotion opportunities to work from!

Then you just need to make a plan of attack like I did with my product launch checklist which you can download below.

Step #3 – Prelaunch Content Release #2

Launching the second piece of prelaunch content is in essence a mirror of launching the first piece.

PLC 2 launch

The only difference is now you must also send an email to all of the people that opted in to receive the first piece of prelaunch content to let them know the second piece is avaialable.

Again you can see everything I did to promote it step by step in my product launch checklist below.

Step #4 – Prelaunch Content Release #3

As with the first and second prelaunch content releases, you want to maximise exposure of the third release through all available channels.

Don’t be afraid to push your message hard.

Remember, prelaunch content in itself is highly valuable and will knock the socks off anyone that watches it.

At this point in the game, all you have delivered is pure content that helps people so don’t be afraid to push it as hard as possible.

Step #5 – Open Cart / Sales Video Release

For me, this was the most difficult part of the entire process.

Not because it was actually difficult, but because the day you put the sales video live and open the cart is the culmination of all of your hard work.

If you get it wrong – it sucks!

But if you get it right, you will make it rain.

Before you rush out to tell everyone that the final video is available and you have opened the cart, you must do one important thing.

And that is to test everything AND THEN test it all again. Here are a few examples of things you should test-

  • Does the sales page load correctly
  • Do all of the links to your cart work
  • Is your payment processor set to “live” mode and not stuck in “test” mode
  • Try placing a live order – doesw everything work as expected?

Make a list of everything you need to test ahead of time and then run through it all before you start sending traffic to your final offer.

Trust me, you don’t want to learn that lesson the hard way!

open cart

Once the cart is open you need to PROMOTE, PROMOTE, PROMOTE.

Promote harder than you have ever promoted in your entire life because the cart is only open for 3-7 days depending on the Product Launch Formula you have used.

That means you have got less than 1 week to make as much bank as possible!

I have shared my entire open cart day promotion plan in the product launch checklist below.

Step #6 – Closing The Cart

Closing the cart might seem like a bad idea, but it’s important that you create scarcity by taking the product away from the market.

This drives sales absolutely wild, I mean take a look at how my sales were distributed below-

product launch sales

The last day shows $11,344 in sales but that was just to account for time differences.

In actual fact the last day made $56,369 which is over 40% of total sales.

To maximize your sales you always want to make sure that you close the cart on a weekday. Avoid closing the cart on a weekend like your life depends on it.

You can take a look at how I closed the cart in my product launch checklist below.

Step #7 – Post Launch Management

After everything is said and done, it’s very important that you shift your focus to the customer.

Make sure that you follow up with all of your new customers and most importantly, deliver first class customer service.

People will have all sorts of problems from losing their login details to questions about the product itself. Make sure you are available to answer them.

You should take all the questions you get asked and use them to build out an FAQ page that will help serve other customers without duplicating your own workload.

I can’t stress how important it is to deliver a fantastic customer experience end to end!

There are a couple of things I like to do that helps with that.

First of all I send out a little thank you post card that looks like this-

postcard

Secondly I have set up my email marketing automation system to congratulate people as they move through the course automatically.

I have also set it up to reach out to them if they haven’t started the course or stop working through it at any point-

screenshot_110916_034942_pm

This will ensure everyone who bought the product, actually consumes the product which will lead to happier customers and significantly less refund requests.

Take time to get your post launch right and you will transform every customer into a raving fan for the lifetime of your business.

My Product Launch Checklist

So now you understand the 7 parts of a successful launch, I am going to share the exact product launch checklist that I created for my own 6 figure launch with you.

But before I do that, I highly suggest you check out Jeff Walkers free product launch workshop and download his blueprint.

You will learn how to take everything I have shown you above and put it all together to drive sales wild!

There is also a 22 page PDF that outlines the entire process for you that I highly recommend.

Click here to watch the product launch blueprint video and download the PDF now.

My Personal Product Launch Plan Checklist

For those of you that just want to download my personal product launch checklist, you can do that below-

Wrapping It Up

So there you have it!

In the last post I showed you the product launch formula I used to make $134,171 in 6 days.

And in this post I detailed my entire product launch plan by sharing my personal product launch checklist with you.

The only thing left to do is watch the free product launch workshop videos for yourself.

After all, that is precisely how I learned to put together my 6 figure product launch.

I hope you choose to do the same!

Download My 6 Figure Product Launch Checklist was originally published on Matthew Woodward

Monthly Income, Growth & Traffic Report – September 2017

Filed Under (Blackhat tips) by blackhatforums on 13-10-2017

This is the 60th income report as part of the zero backlink experiment.

Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there.

These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

What I Have Done In September

For me September was all about preparing for the JV launch of my product.

Every minute of every day was dedicated to that sole project and what a wild ride it was.

Content Creation

As I was focused on the product launch during September, I didn’t pay much attention to blog content.

In fact this month was the worst month ever in terms of total content published.

But don’t fret – I already have the next 6 weeks of content scheduled out and locked in to make up for that.

Quuu Promote Experiment Failure

You may have heard of Quuu before – basically you can either sign up to get hand reviewed content suggestions relevant to your niche to share on social media easily.

Or you can sign up to submit your post to be reviewed as a content suggestions which takes seconds to do.

So after submitting 9 posts to the platform, I started to see some very encouraging results-

According to Quuu across my 9 posts I have had a total of-

  • 6,808 shares
  • 2,572 clicks

Incredible right!?

So knowing that the Quuu platform adds Google Analytics campaign tracking to the links, I jumped into Google Analytics.

I was excited!

But thats the the problem with expectation-

The reality is they sent 1 visit.

With 100% bounce rate.

And zero seconds on site.

So is Quuu just jacking peoples money and faking stats?

I would like to find out.

If you use Quuu promote please fill out this form.

Learning Video The Hard Way

Whilst preparing for the launch I ran into a huge amount of problems.

The main problem was not being properly prepared.

I wanted to re-record all of the launch videos and last time I did it with a GoPro and an iPad.

That worked great when I was filming outside but inside it was a different story and I very quickly learned the importance of lighting.

After many stressful days a friend came through and lent me some equipment-

After learning this lesson the hard way I am going to fly to the states later this month to pickup everything I need to build a full video studio.

Unfortunately I can’t just press a few buttons on Amazon and have it all show up here.

Re-recording the launch videos was very stressful and where I had planned for 3 days of work it ended up being 2 weeks of work.

But with that said, I am going to be producing much more video content in the future across the blog – stay tuned :)

Crunching The Numbers

So let’s get our hands dirty and see how the blog has actually performed this month.

Visitor Statistics

Last month traffic dropped to 56,457 (1,821/day) but this month it jumped to 72,072 (2,402/day) largely due to increased Facebook spend.

Most Popular Content

I really slacked off on content production this month.

The content piece that stole the show was actually a post I was using to generate leads for the launch, but I have removed that now.

So technically that means the guide to making money with Fiverr stole the top spot again!

Closely followed by my awesome guide to choose the best WordPress theme for you.

Top Traffic Sources

Not much has changed in traffic sources with a good mix of traffic coming from Google organic and social sources.

An interesting note, I saw a huge leap in YouTube traffic the past months AFTER deleting YouTube Cards I had previously setup.

Search Engine Traffic

Last month search increased slightly to 44,121 (1,423/day) which has continued to increase this month to 43,483 (1,449/day).

YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

YouTube views decreased from 13,746 to 12,346 this month.

Total minutes watch also dropped to 53,661!

Social Shares

I am having a problem with Google+ data today, I will come back and update this section.

This month the total social shares across Facebook and Google+ increased from 83,925 to 85,635.

  • Google+ – 27,673 (27,307 last month)
  • Facebook – 57,962 (56,618 last month)

Subscribers

The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

There are now a total of 131,550 subscribers across all of the various channels compared to last months 130,333!

  • E-mail – 8,207 (790 last month) / Total: 62,955
  • Twitter – 320 (190 last month) / Total: 16,884
  • YouTube – 184 (96 last month) / Total: 15,051
  • Facebook – 3,684 (177 last month) / Total: 30,668
  • Google+ – -4 (-10 last month) / Total: 17,823
  • RSS – 7 (-26 last month) / Total: 567

Unable to post graphs at the moment – will update asap

Income Report

Here are the numbers you really want to see-

Affiliate Earnings

Expenses

Consultation Earnings

I separate out the consultation earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate consultation leads these are separate projects in their own right.

This month I didn’t taken on any consultation work so made a grand total of nothing!

Other Income

I’m working on another project right now that is part of the blog but not something I’m ready to talk about publicly yet or maybe ever.

I will declare the income here though as it wouldn’t be possible without the blog and ‘technically’ it is affiliate income.

Last month this was $12,929.53 which decreased a little to $12,177.37 this month.

Earnings Total

  • Affiliate Income – $14,614.57
  • Consultation Income – $00.00
  • Other Income – $12,177.37
  • Expenses – $2,752.06

Grand Total: $24,039.88 / £18,183.77 ($23,409.06 / £18,069.45 last month)

Unable to post graphs at the moment – will update asap

Signing Off

While September was all about preparing and promoting my product launch, October is about sales.

The first couple of weeks will be focused on driving sales and also supporting new students as this is the “hand holding” period.

The final two weeks I intend to take a bit of time for myself and start building out a framework to begin growing a team to drive the blog.

Thank you again to everyone that has supported the blog over the years – you guys are amazing!

Monthly Income, Growth & Traffic Report – September 2017 was originally published on Matthew Woodward

13 Tips for Using Google Optimize if You’re Not a Developer

Filed Under (Blackhat tips) by blackhatforums on 13-10-2017

A list of sanity-saving tips for Google Optimize if you're not a developer

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn most of them the hard way.

The two of us have run a lot of tests with Google’s Optimize, and we’ve probably made a mistake with every single one of those tests. Excuse me, I mean we learned something new with every single one of those tests.

If you’re new to Google Optimize, here are 13 tips and tricks we’ve gathered from all those learning experiences. Hopefully this blog post can help you start running fast, effective, and revealing A/B tests in half the time it took us to learn these lessons.


1. Setting up Google Tag Manager (GTM)

First, the very technical groundwork.

To use Google Optimize you will first need to install the Optimize tag on your website. There are several different ways you could go about the installation. The good news for you is that we’ve tried them all and one approach stands out as the clear winner.

We strongly recommend that you set up Google Optimize via Google Tag Manager (GTM). It allows for the fastest, most consistent deployment across your entire site, and taking the time to set up Tag Manager will pay dividends in your productivity and flexibility down the road. If you’re new to tag management, on the fence, or you just want to get ahead of the game, check out the Portent post on common mistakes in Google Tag Manager.

Once you’re up and running, the good news is that GTM comes with a built-in tag for Google Optimize.

To get started, you’ll create a new tag in your account, then specify that you want the Google Optimize tag.

Google Optimize Configuration

Next, you’ll need to paste in your Google Analytics ID into the corresponding box as your tracking ID. You’ll also paste the container ID into the Optimize Container ID box.

Finally, you’ll want to set up a trigger to fire on every page of your site (or just the pages you want to test with Google Optimize). This trigger should already be offered as an option if you follow this install method, so you’ll simply select it.

Once you have everything set up as described you will want to go into preview mode in GTM make sure your tag works where and how you intended. It should look something like this.

Test Your Tags for Google Optimize - Portent

Once you confirm that the Optimize tag is firing correctly in preview mode you’ll publish the tag to your live site. Once done, you’re set to create your first experiment in Google Optimize. (But read the next few sections before you do.)

A quick warning: Unlike Google’s guide to deploying Optimize with Google Tag Manger, we do not recommend that you set up the tag to fire before your Google Analytics tag. Doing this can actually cause your Analytics tag not to fire on the page you are testing via Optimize. Translation: the order in which you run the test as the page loads could leave you blind to your actual traffic in some cases.

2. Look at your traffic to set timeline expectations

Before you ever run an experiment in Google Optimize, one of the first things you need to do is make sure that pages receives enough traffic to run the test in a timely fashion.

We’ve had plenty of occasions where a client has a hunch they’d love to test for an important page, often near the bottom of their conversion funnel. But on inspection we see that there’s so little traffic that declaring a statistically significant winner would take over a month. That may be fine depending on your situation, but it’s incredibly important to set expectations if your boss or your executive team are expecting answers quickly.

As a rule, we recommend you choose pages for tests that average at least 1,000 pageviews a month over the last 3 to 6 months. This will ensure that your experiment gets steady traffic and the experiment is able to complete in a matter of days or weeks, not months.

Semi-Pro Tip: If there’s a page that absolutely positively must be tested quickly but it’s low traffic, consider whether you could use paid ads to drive the right kind of prospects to this page at a higher pace.

Create a situation that allows you to say “Yes, and here’s what we would need to do to accelerate the timeline.” Again, work with your paid search and/or remarketing experts to work out what kind of audience and approach would drive the right traffic to this page. Translation: prospects that are at a similar stage of their buyer’s journey to those who will see the page in the future. Few things are worse than explaining an experiment led to the wrong conclusion because of a self-inflicted anomaly with your traffic.

Good Test Candidates Have Enough Traffic - Portent

Rule of thumb: target pages with 1,000 or more monthly pageviews

See Section 5 for some related takeaways and a little more on this topic.

3. Create a test plan

One drawback of using the basic, free version of Google Optimize is that you’re unable to run more than three simultaneous tests. Three parallel tests should still give most marketers plenty of horsepower, however, and the best way to stretch this for maximum insight is to create a real test plan.

What’s in a test plan? Whatever you want, as long as it gives you direction, project scope, and a clear path to answering your bottom line business question. But here are some ideas to get you started:

  • Page title and URL
  • Test type
  • Hypothesis
  • Targeting
  • Description of changes or screenshot of mockup
  • Page traffic and time estimate
  • Funnel or persona target of page

A good test plan looks and acts kind of like an editorial calendar, or Agile project management roadmap. Keep a shared document to which your team can add ideas for future tests (icebox), and work at least two weeks ahead. Tests take about two weeks to complete, depending on traffic, and a deliberate schedule of rolling launches will make those three simultaneous tests feel like an army.

4. Use custom objectives

Data might not “lie,” but it can definitely mislead. Make sure you’re asking the right questions.

Here’s an example of two goals set up on a test: session duration, and Marketing Qualified Leads (MQLs). Session duration is a metric option baked into Optimize; our MQL data was pulled from a custom objective we set in Google Analytics. As you can see, the new variant wildly outperformed the original page in session duration, but interestingly drove far fewer MQLs:

Custom Dimensions Like MQLs in Google Optimize

Comparing performance by MQL

Session Duration is a Standard Dimension in Google Optimize

Comparing performance on Session Duration

If we’d just been looking at session duration, we might think our new variant won. But because we had a critical custom objective in place, we could tell that the original was actually converting more effectively. In this case, taking the time to get our real business goals and KPIs into the test saved us from pushing a “winning” variant to our whole site, which ultimately would have meant losing business.

5. Optimize is perfect for testing PPC landing pages

One of the coolest things about Google Optimize is that you’re able to use your experiments for PPC landing pages.

Using Optimize for PPC landers is might be the fastest way to see quantifiable ROI from A/B testing. Landers are typically high-converting pages with a clear, easy-to-measure goal. You can run multivariate tests with different form lengths, CTAs, titles, and imagery to determine the perfect formula for a high-performing landing page.

Pro-Tip: Extend the value of your newfound knowledge about what’s most effective for your target audience by crafting a set of landing-page best practices specific to your customers and your business. Make sure the learnings hold up, and keep iterating through new tests to drive your conversion rates even higher.

6. Consider starting on desktop-only

At this point, it’s a given for most marketers that you need to optimize your site for mobile traffic if you have any meaningful component of mobile visitors, let alone Google’s Mobile-first Index. This absolutely extends to testing messaging or layout changes to make sure that results do not differ by context.

That said, when you’re unsure how a change in Google Optimize will affect your CSS or breakpoints for mobile devices, you absolutely need to check. In fact, you need to check the mobile view no matter what. Trust us on this.

Although services like Unbounce or Google Optimize do have tools that allow you some control over a test appearance in mobile, it can definitely be time-consuming to get them up to snuff. In some cases with Google Optimize, we’ve simply hit a brick wall with certain complex or highly customized client sites.

For example, even on our own site getting the mobile version of a test right takes some elbow grease. Here’s a visual of a test from Portent’s Content Services page in Optimize on desktop view:

Preview of a Desktop Test in Google Optimize

Looks fine. Now here’s the mobile view:

Preview of a Messy Mobile Test in Google Optimize

Ooph.

A mess, right? This is really common with Optimize. When you start moving containers around and changing the padding, your test might look fine on desktop but the mobile or tablet version will be borderline unreadable.

You can either work on your design until it works well for all devices or change the device targeting to only display to desktop users, traffic permitting:

Device Targeting in Google Optimize

See Section 11 for more on the importance of doing your own quality assurance.

7. Make the most of targeting options

Of course, you can (and should) target users and test based on more than just device-type. You can target users only on specific browsers, in specific countries, or even specific cities. (Or you can exclude these localities—for example, how well does your Space Needle picture and Seattle branding test with audiences outside Washington State?)

With “Page referrer” (located under “Behavior” in Google Optimize), you can target users arriving to your page through a specific source. For example, if you’re trying to test a new landing page for folks arriving via your blog, you can do that without creating a new URL; you could also serve the test only to folks coming in from a different website entirely.

Additional targeting within Google Optimize

With “Time since first arrival,” you can define how long a user must be on the website before the test fires in order to eliminate high-bounce sessions. And you can use JavaScript or information from your data layer to get even more granular with customers and their history on your site.

And if you’re lucky enough to have budget and need that justifies upgrading to Optimize 360, you can directly access all your Google Analytics audiences as a targeting segment.

Rules and targeting options within Google Optimize

8. Save your work

Seriously. Just do.

Optimize doesn’t have the same handy auto-save features as some of Google’s other products. If you close that window too early, kiss your test goodbye. You’ll be prompted to save if you’re trying to navigate back, but you’re SOL if you close all your tabs by accident.

Not that this has ever happened to us. Y’know, it just seems like it could be incredibly frustrating.

9. Use a script editor with script from the original website

Getting a little further into the nerdy technical best practices: When you create an experiment in Google Optimize you will have the option to work with a lot of code, and will frequently need to use it. When I first did an experiment through Optimize I had to start over at least three times because I forgot to use a script editor. Doing so keeps the code clean and accurate as you move it around.

Editing HTML within Google Optimize

We recommend inspecting the elements of normal, live, non-test pages on the site you’re working with and copying the code of elements you want to mimic into Atom or a similar editor.

Atom script editor for keeping clean code

At Portent we frequently use the script editor Atom, which is for Macs.

This means you don’t have to guess at the HTML for an element you want to create in your new design, and Atom keeps that code organized for you so you don’t make a mess of your Optimize layout. You can then paste that code right into your test design with the HTML.

Handy for not screwing up page layout, tables, image handling, etc.

10. Image hosting

Want to add an image to your test that doesn’t exist on the current website? There are two ways to do this.

Skipping ahead to the answer: The better way is to upload the image directly into the CMS of the site and link to that internal file. If you’re working for a client or you don’t have access to upload files to your site for whatever reason, an easy workaround is hosting your images on a free image hosting site. I like to use Imgur.com.

11. Quadruple check your work

This might go without saying, but it’s surprisingly easy to have errors in your test, especially when you’re testing on all platforms or devices. If you’re editing text in HTML, no handy red line appears to alert you to spelling errors, unless you use something like Grammarly religiously. It’s also very easy to overlook design errors until you see your variant on a new browser size for the first time.

Pro-Tip: there are often a lot of people who have spent significant time polishing the heck out of your site. If you’d like to keep the latitude or freedom to do things like dynamically test pages of the site, pay attention to the details. Being proactive by driving new tests and insights with self-managed marketing tools like GTM and Google Optimize is one thing. Being careless with that freedom will get you smacked, and sent to the back of the ol’ dev and quality assurance queue.

12. Keep the winning variant running

Did your test finish? Did the new variant win? Don’t stop the test!

We often keep our tests running, even after Optimize has declared a winner. Depending on your development bandwidth and site complexity, there’s usually a lag between when your test finishes and when the dev team can implement the findings from your brilliant experiment. If your new variant has increased conversions by 25%, you’re going to be losing that 25% if you end your test and wait.

Keep Your Winning Variant Running in Google Optimize

Better yet, re-weight the percentage of your visitors so that 100% of sessions are shown the winning variant. Not only will this mean everyone is seeing the winning page, but will provide an experience that’s consistent for all users.

Expect failure. Embrace it.

Not every test is going to be a slam dunk. “Growth hacking” is frankly a cop-out term for describing a process that involves a lot of trial, error, and guesswork. An A/B test isn’t so much a “hack” as it is an iterative optimization driven by audience knowledge and intuition that gives way to data. To move forward with a winning variant, something else has to be a loser or less effective by definition. Sometimes that’s the challenger, sometimes it’s the incumbent.

If you’re thinking, Well, my CRO team would never say that, I beg to differ. AppSumo founder Noah Kagan candidly wrote that only about 1 in 8 tests he runs produce significant results. Kaiser Fung said the same thing in Harvard Business Review: “80 to 90 percent of the A/B tests I’ve overseen would count as ‘failures’ to executives.”

Of course, what those executives see as a failure is usually just a test where the variant doesn’t win, or wins by an insignificant margin. Even these “failed” tests tell you something, and that’s the beauty of Optimize and A/B testing. It’s not about learning how to ignore your intuition and blindly follow the data, but about learning how to test your theories, refine your expectations, and make that intuition even keener.

 
And I hope it goes without saying that we’re a lot better at this now.

The post 13 Tips for Using Google Optimize if You’re Not a Developer appeared first on Portent.

The Science of Getting Rich: Active vs. Passive Income

Filed Under (Blackhat tips) by blackhatforums on 12-10-2017

Former Dishwasher Makes $35K Online In 3 Months

Filed Under (Blackhat tips) by blackhatforums on 11-10-2017

How To Actually Do What You Say You’re Going To Do

Filed Under (Blackhat tips) by blackhatforums on 11-10-2017