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How to find out who your core prospect is which gets you inside their head knowing what makes them tick so you can market to them more effectively.
How to identify and diagnose your customers problems to show you understand them in a deeply intimate and personal way so you can build trust and comfortability with them.
How to build a detailed customer avatar which gives you an embodiment of exactly who your ideal customer is so you can laser target your sales materials to them.
The specific strategies to discover the pain, problems, fears and desires of your prospects so they think your marketing message is sculpted solely to them.
And much, much more.