Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere.

The Deck

Random

Me, on Twitter

I wrote a free e-book about technical SEO. It’s free. Get it here.

checkgzipcompression.com: Test whether your server is using GZIP compression

Google Page Speed Insights: Site speed analysis. I don’t love it, but if Google speaks, you need to listen

httpstatus.io: Check for redirection and correct server response codes

Majestic SEO: Link authority and analysis

Moz Open Site Explorer: Another must-use link analysis tool

Robotstxt.org: The definitive guide to the Robots file and meta tags

Screaming Frog SEO Spider

The Ultimate Guide to Page Speed: A series of blog posts my team wrote about making your site blazing fast. Geekery abounds

Web Developer Extension for Chrome

WebPageTest.org: Web page speed testing, including rendering time

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